Headbanging Hits

Craft - Typography - Series

2017

Bleublancrouge
t: 1 514 875-7007
e: jrouxel@bleublancrouge.ca
w: bleublancrouge.ca

Company: Bleublancrouge Client: Bell Média / Anne-Claire Lefaivre & Marie-Hélène Chouinard Partner, VP and Executive Creative Director: Jonathan Rouxel Copywriter: Jean-Bernard Bastien Art Director: Antoine Dasseville Illustrator: Dorian Coureau

To listen to rock music is to headbang. So when we developed our campaign for CHOM, Montreal’s main rock radio station, we wanted consumers to headbang along. Lyrics from rock classics like We Will Rock You were positioned so that viewers had to move their heads up and down to read them, literally becoming headbangers and transforming a traditional static billboard into an engaging interactive concept that was impossible to ignore.

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