Thoughtful Test Drive

Point-of-Purchase/In-Store Ad or Promotion - Single

2017

Grey Canada

Company: Grey Canada Client: Volvo Car Canada Executive Creative Director: James Ansley, Joel Arbez Art Director: Ryan McNeill Writer: Darrel Knight Agency Producer: Vanessa Birze, Erica Metcalfe Editor: Biko Franklin

Volvo is a brand that not only cares about the people inside of the car, but outside as well. So we let people test drive that philosophy: literally. During a typical test drive, we surprised drivers by asking them to deliver goods to a local charity. They emphatically agreed. It was the first time a test drive made drivers feel good by doing good.