Street Shops

Experiential/Event - Series

2017

Leo Burnett

Company: Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Steve Persico, Anthony Chelvanathan Art Director: Steven Tiao Writer: Kevin Hoessler Agency Producer: Franca Piacente Print Producer: David Eades Account Director: Danielle Iozzo Account Supervisor: Kayla Osmond Chief Strategy Officer: Brent Nelsen Vice President, Group Planning Director: Tahir Ahmad Planner: Kyle Fiore Photographer: Nick Wong

Every year, Raising The Roof sells winter hats known as “toques” to fund homelessness prevention programs. This year, we transformed easily overlooked spaces where vulnerable Canadians seek shelter into RTR Street Shops. Painted entirely in white and dressed with toques for sale, our Street Shops drew the attention of passersby. We encouraged them to purchase a toque and help prevent someone from having to live in that very location tomorrow.