Pride Tape

Advertising - Non-Traditional - Single

2017

Calder Bateman
t: 780-426-3610
e: heythere@calderbateman.com
w: calderbateman.com

Company: Calder Bateman Creative Director: Jeff McLean Copywriter: Ryan Kenny Art Director: Suzanne Huitsing Account Executive: Cheryl Meger, Frank Calder Media Manager: Nicole Vestergaard Digital Strategist: Adam Rozenhart Production Manager: Dave Falconer

Homophobia remains a significant issue for youth in sports. For young LGBTQ hockey players, there are no “out” role models at all. Rather than a campaign, we created a product. Pride Tape is a lasting badge of support from the hockey world to young gay players.From Kickstarter to the NHL to the Hockey Hall of Fame—and onto the sticks of young players around the world—Pride Tape has quickly made an important difference.