Year: 2014
Category: Young Blood Complete Advertising Program - Complete
Title: Eat Your Words

What do you do with thousands of consumer complaints? Some brands would ignore them. But Taco Bell Canada decided to embrace them head on. The Doritos Locos Taco had been in the United States for almost 3 years, but wasn’t available in Canada and our fans let us hear it. So, when DLT finally arrived, we embraced the backlash and transformed our most critical skeptics into our biggest brand champions. They ate their words, literally.

Voice: 416-340-7111

Company: Grip Limited Creative Direction: Pat Andrews, Ben Weinberg Art Direction: Julia Morra Copywriting: Trevor Gourley Agency Producer: Liz Crofton Social Content Strategist: Patrick Tomasso Account Director: Cheryl Gossling Account Manager: Liliana Coimbra Director: Brenton McConnell, Reilly ASaso Director of Photography: Tony Edgar Producer: Sarah Basso Editor: Duane Vandermeulen Audio Production: Paul Seeley Production Company: Data Armada Post Production Company: Alter Ego Music/Sound: Imprint Music

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