Qx30

Offline Digital

2017

UNION
t: 416-598-4944
e: jroe@unioncreative.com
w: unioncreative.com/toronto/infiniti-qx50

Company: UNION Chief Creative Officer: Lance Martin Art Director: Alicia Outschoorn Copywriter: Alex Scott Agency Producer: Jennifer Dark, Lisa Fournier Account Supervisor: Jamie Kerr Group Account Director : Tyler Brown Production Company: 1One Productions

Winning Website: vimeo.com/212796640

In order to generate some buzz around the new Infiniti QX30 we embarked on their first-ever Virtual Reality experience. Most auto manufactures have been leveraging VR to deliver passive, test drive experiences. We had a desire to create something a little more visceral that was tied to the idea of being bold and INFINITI’s claim of being a technology driven organization.