Go Daddy - Itty Bitty Ballers

Viral/Social

2017

Juniper ParkTBWA
w: Canada

Company: Juniper ParkTBWA Chief Creative Officer: Terry Drummond, Alan Madill, Barry Quinn Creative Director: Neil Walker-Wells Art Director: Elma Karabegovic, Gerardo Agbuya, Jesse Wilks Copywriter: Cole Rosenberg-Pach Broadcast Producer: Anne Marie Martignago Managing Director: David Toto Account Director: Julien Bissuel Account Executive: Lauren Reinhart Editor: Tyler Erdelac, Ashley Napodano Client: Go Daddy Production House: Jesse Blight Inc. Post-Production: Go Daddy Direct Figurines: Self Traits and Objex Unlimited Toronto

To introduce GoDaddy as a complete small business solution, we created the fictitious “Itty Bitty Ballers” by Raptors’ Jonas Valan?i?nas. We created a convincing small business complete with a website selling real figurines. Then, we launched OOH, digital banners, social posts, and videos for online and broadcast in which JV explains how GoDaddy helped his small business thrive. People were hooked, the figurines sold out in days and GoDaddy got a crazy business boost.