Noise Cancelling Poster

Out-of-Home - Single

2018

UNION
t: 416-598-4944
e: info@unioncreative.com
w: unioncreative.com/toronto/union

Company: UNION Chief Creative Officer: Lance Martin Creative Directors: Adam Thur, Rica Eckersley Art Director: Adam Thur Copywriter: Rica Eckersley Agency Producer: Kelly Mark Programmer: Jordan Shaw Production Company: Stories Worth Sharing Director of Photography: Gordon Poon Post-Production Company: School Editing Editor: Lauren Horn Colourist: Andrew Exworth Music/Sound: Berkeley Inc Sound Designer: Jared Kuemper Ad Agency: UNION

Winning Entry: vimeo.com/288428652

In order to dramatize the noisy conditions people will have to live with if they buy a house without a REALTOR®, we created the world’s first noise-cancelling poster. Placed outside of noisy construction sites, the poster used a built-in, omni-directional speaker and specially-formulated white noise to actually cancel out the loud noise. Copy on the poster suggested that people could avoid living in a noisy neighbourhood by using a REALTOR® in the first place.