Category: Out-of-Home - Single
Title: Big Mac
In a cluttered landscape of mobile app launches, we leveraged McDonald\'s instantly recognizable iconography in a fresh and relevant way. Introducing a new visual language ownable by no other brand.
Company: Cossette Global Chief Creative Officers: Carlos Moreno, Peter Ignazi Senior Art Director/Designer: Andrew Bernardi Senior Copywriter: Lee Cristiano Creative Directors: Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore Group Creative Directors: Simon Clancy, Shawna Hayman Agency Producer: Colleen Floyd Senior Production Artist: Graham Washer Senior Retoucher: Trevor Gauthier Studio Director: Raquel Mullen SVP Strategy: Scott McKay Account Coordinator: Megan Smith Account Executive: Erika Streisfield Account Supervisor: Carmen Steger SVP, Managing Director: Kathy McGuire Animation House: Tonic DNA Motion Designer/AD: Fabien Fulchiron Media Agency: OMD Client: McDonald's Restaurants of Canada Ltd.
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