Year: 2018
Category: Public Service/Charity - Single
Title: Stop Sign

The Société de l’assurance automobile du Québec wanted to raise awareness on cannabis’ effects on one’s ability to drive. The message was clear, simple and indisputable: “Cannabis extends reaction time.”


Company: lg2 Creative Director: Luc Du Sault Copywriter: Vincent Bernard Account Director: Alexandra Laverdière Agency Planners: Catherine Darius, Alexandra Laverdière, Mireille Côté Photographer: Olivier Staub Art Director: Vincent Bernard Account Manager: Roxanne Dupont Mac Artists: Marc Rivest, Sylvain Grégoire Executive Producers: Michel David, Marie-Hélène Harvey Media Agency: Touché! Retoucher: Visual Box

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