Graffiti Alley Instatour

Young Blood Interactive Advertising - Single

2017

Havas Canada
w: ca.havas.com

Company: Havas Canada Chief Creative Officer: Helen Pak Creative Director: Cory Eisentraut Associate Creative Director: Brian Allen Art Director: Nethmie Hetti Copywriter: Jordan Darnbrough Film Editor: Renato Sorbara Producer: Francesca Marchese Photographer: Justin Poulsen Photography

Millennials don’t care about history or preserving it. So we worked with Heritage Toronto to preserve a part of the city they did care about. With the Graffiti Alley Instatour our target could virtually walk-through the entire length of the alley on their mobile device. Hidden within the 1,300 individual photos, we embedded dozens of surprising bits of information highlighting important pieces by celebrated street artists like Obey, Uber5000 and Elicser.