Year: 2018
Category: Art Direction - Single
Title: On Your Left

We used only fractions of the McDonald’s logo to create a minimal, globally-adaptable wayfinding system.

Website: http://www.cossette.com

Company: Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Art Director: Spencer Dingle, David Théroux Copywriter: Jordan Hamer, Philippe Brassard Creative Director: Craig McIntosh, Jaimes Zentil, Guy Moore Senior Designer: Oleg Portnoy Designer: Corey Way Senior Production Artist: Graham Washer Senior Retoucher: Trevor Gauthier Studio Director: Raquel Mullen Account Coordinator: Megan Smith Account Executive: Valerie Mascarin Account Director: Nicole Bakker Group Account Director: Geoff Wilton SVP, Managing Director: Kathy McGuire Production Company: Novus Media Agency: OMD Client: McDonald's Restaurants of Canada Ltd.

Back to List

JOIN THE CONVERSATION

The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!