Category: Online Banner Ad - Single
Title: Globe & Mail Sound Sync
Featuring an old-fashioned radio tuner interface, the synchronized ad units on the Globe and Mail site adjusted the audio track and visual messaging as the user “tuned” the radio dial, linking to the complete interactive experience on SoundsFromTheEdge.fm.
Winning URL: http://www.tgt88.com/portfolio/2018/sound-sync
Company: Target Creative Director: Tom Murphy Creative Group Head: Kevan Kalyan Copywriter: Jordan Finlayson, Randy Diplock, Bob Wood Digital Design Lead: Ryan Strickland Strategic Planner: Noel O'Dea SENIOR DESIGNER/DEVELOPER: Terry Hudson JUNIOR DIGITAL DESIGNER / DEVELOPER: Thomas Tognacci Account Director: Ernie Brake Account Manager: Allison Daley Digital Producer: Vivian Tulk
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