Year: 2018
Category: Online Video - Single
Title: SickKids VS - All In

Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul. To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.

Winning URL:

Company: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Account Coordinator: Maggie Kent Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez Chief Strategy Officer: Jason Chaney Production/Editing House: Skin & Bones Director: Mark Zibert Director of Photography: Chris Mably, Mark Zibert Executive Producer: Dan Ford, Liane Thomas Line Producer: Rita Popielak Editor: Marka Rankovic Animation/Transfer/Online Facility: a52 Flame Artist: Jesse Monsour Colourist: Paul Yacono Music Licensing: Francois Lachance Song I'd Do Anything: Lionel Bart Song Once There Was a Hushpuppy: Dan Romer & Ben Zeitlin Audio House: SNDWRX Music Creative Director: Didier Tovel Media Agency: OMD Client: SickKids Foundation

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