Year: 2018
Category: Viral/Social - Single
Title: Anything But Sorry

When a baby with Down syndrome is born, the first word parents hear is, “Sorry”. A hurtful comment that implies their baby should be pitied, not celebrated. Canadian Down Syndrome Society had a mission: stop people from saying, “Sorry” and make sure no new parent hears that word again. This social campaign featured people with Down syndrome offering any inappropriate suggestion to welcome a baby with Down syndrome – except the real inappropriate language, “Sorry”.

Voice: 416-483-3600
Website: https://www.fcbtoronto.ca
Winning URL: https://vimeo.com/273703570/078ffe5567

Company: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts Senior Copywriter: Marty Hoefkes Senior Art Director: Michael Morelli Director: Elias Campbell, Scott Drucker Art Director: Cody Sabatine, Gira Moin, Elma Karabegovic Copywriter: Joseph Vernuccio Illustrator: Sasha Ortega, Sarah Cleaver, Amanda Disanto, Sally Fung, Logan Franklin VP, Managing Director - Account: Tracy Little, Ricky Jacobs Account Director: Ravi Singh Account Executive: Olivia Selbie Director of Integrated Production: Stef Fabich Broadcast Producer: Christine Michalejko Chief Strategy Officer: Shelley Brown Senior Strategic Planner: Eryn LeMesurier Planner: Shelagh Hartford UX Lead: Kristy Pleckaitis Media Agency Planner: Zac Matheson Project Manager: Ashely Whitaker Technical Director: Madara Ranawake Front End Developer: Florian Adu-Gyamfi QA Manager: Lina Vaisman Jr. QA Anaylst: Peter Panchine, Labdhi Deliwala Print Producer: Bruce Ellis Studio Manager - Print: Shairoz Manek Sr Production Mac Artist: Billy Mavrakakis Production Mac Artist: Rittie Prak Proofreader: Albert Macchiusi Director of Photography: Scott Drucker, Stephen Mcloughlin Casting: Jigsaw Casting, Shasta Lutz Editing Company: Rooster Post Production, Fuel Content Executive Producer : Melissa Kahn Editor: Chris Parkins, Scott Drucker, Joele Walinga Assistant Editor: Joey Whitelaw Transfer Facility: The Vanity Colourist: Andrew Exworth Online Facility: Fort York Flame Artist: Ernie Mordak Assistant Flame Artist: Melissa Vasiliev Producer: Armen Bunag Music/Sound: Grayson Matthews Public Relations: Glossy Inc, Shannon Stephaniuk Client: Laura LaChance, Ed Casagrande, Ben Tarr, Stewart Moffatt, Kirk Crowther, Kaitlyn Pecson, Carlee Reardon

Back to List

JOIN THE CONVERSATION

The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!