Category: Branded or Sponsored Content - Single
Title: Break Bread Smash Stigma - Documentary
Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood. We attracted the attention an Oscar-nominated director, Hubert Davis, to create a documentary about the June’s experience. It premiered in cinema, and was later picked up by HBO, giving June’s an even wider audience.
Winning URL: https://vimeo.com/user26840815/review/274956245/cfded16398
Company: Bensimon Byrne / Narrative / OneMethod Executive Creative Director: Joseph Bonnici, Dan Strasser Creative Director: Laura Serra (Narrative), Meredith Klapowich (Narrative) Production House: Untitled Films Director: Hubert Davis Associate Creative Director: David Mueller, Gints Bruveris Agency Producer: Michelle Pilling Executive Producer: Tom Evelyn Post-Production Company: Rooster Post Editor: Michelle Czukar Assistant Editor: Mikaela Bodin Post-Production: Fort York VFX, Alter Ego Flame Artist: James McLaren Colour Artist: Eric Whipp Audio House: Berkeley Audio Director: Jared Kuemper Music: Sizzer Amsterdam
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