Category: Pro Bono - Single
Title: Hotel de Jeunesse
Human trafficking happens closer to home than most Canadians realize. But the signs can be hard to recognize. We not only had to raise awareness; we had to show people how to spot human trafficking, and what to do if they encountered it. The campaign earned more than 5 million impressions, increased tips by 27% year-over-year, and most importantly, generated a tip that led to the rescue of an underage victim.
Winning URL: http://lookwhatwemade.ca/hotel-de-jeunesse2
Company: Tribal Worldwide, a division of DDB Chief Creative Officer: Ari Weiss Executive Creative Director: Marketa Krivy Creative Director: Erin Kawalecki, Diego Bertagni Copywriter: Alex Manahan, Victoria Sturgess Art Director: George Lin, Mark Ovsey, Vanessa Heber Photographer: Marlee Maclean Agency Producer: Julia Morris, Audrey Liskauskas Account Director: Krisztina Virag Strategist: Sandra Moretti, Nicole Rajesky Designer: Duncan Collis, Nicholas Bujnak, Christian Steffan Developer: Andrew Amistad, William Chong Creative Intern: Ailsa Walter, Chenice Piercy Studio Lead: Luca Sanguigni Retoucher: John Krogh Mac Artist: Amanda Braun Managing Director: Martine Levy Director of Communications: Paige Calvert Media Agency: OMD Canada
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