Proud FM - Cowboy

Advertising Photography - Single

2014

Instil Productions
t: 416-596-6587
e: info@instilproductions.com
w: instilproductions.com

Instil Productions Photography: Philip Rostron Digital Imaging: Instil Productions Art Direction: Joel Arbez Sculpture Illustration: Kira Shaimanova Creative Direction: Matt Antonello Executive Creative Direction: Helen Pak, Brian Sheppard Ad Agency: Saatch & Saatchi

Ever really listen to the lyrics of your favourite songs? Well, we did. Turns out more than a few of them sound really, really gay when you do. So to bring this revelation home, we recreated the fantastical places our minds went to after taking another listen. And we did it all to promote Proud FM. Canada's largest gay and lesbian radio station.