Nike Hockey

Marketing/Corporate

2004

Henderson Bas
t: 416-977-6660
e: info@theniceagency.com
w: theniceagency.com

Winning Web site: www.nikehockey.ca Creative Direction: Jon Finkelstein Art Direction: Stephen Bennett Design: Stephen Bennett Design: Phil Bonnell Design: Paul McDougall Design: Dave Smith Design: David Wilson Copywriting: Jon Finkelstein Account Director: Ken Maclean Account Executive: Jeff Reckseidler Photography: Don Dixon Producer: Duane Currie Producer: Wes Schyngera Programming: Norma Hislop Programming: Suzanne Johnson Programming: Paul McDougall Programming: Boris Pan Programming: Jeff Sangster Programming: Guande Wang Programming: Andrew White Client: Nike Canada Design Studio: henderson bas

Tapping NHL superstars Ilya Kovalchuk and Markus Naslund, Nike launched a campaign to motivate hockey crazy kids to push the envelope and inject some youthful energy into the game. The Flash site is based on the premise of exploration and encourages users to dig deep into the site. Audio and video also enhances the site and creates energy throughout.