Urban Bikes - MEC

Retail Applications - Illustration - Series

2010

Hoffmanian
t: 778 840 4132
e: thehoffmanian@gmail.com
w: hoffmanian.ca

Illustration: Ian Hoffman Design Studio: Fleming Client: Mountian Equipment Co-op

Illustration is used to give a uniqueness to new line of urban bikes. There is an element of story telling within the illustrations, and at the same time an element of discovery. The project includes pieces of bicycle history mixed in with modern bike culture.

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