Run Your City

Complete Advertising Campaign - Complete

2010

Jonpol Lavalle, Katherine Fernandez
e: KatherineDanielle@gmail.com
w: thedoor.miamiadschool.com/portfolio/katherine_fernandez

Student: Jonpol Lavalle, Katherine Fernandez School: Miami Ad School Copywriting: Katherine Fernandez Graphic Designer: Jonpol Lavalle

Winning Website: vimeo.com/9600911

The Nooka "Run Your City" interactive campaign enlists fellow New Yorkers to generate sustainable electricity during the summer months, when black outs might occur. Energy is collected by the Nooka StreetSmart pad, which is placed on park paths. The ZPRY, a special Nooka timepiece, contains a microchip that registers participants' efforts and uploads them to the microsite. Advertisements, guerrilla stunts, and a race promote the campaign and help educate the public.