Alice

Design - Corporate & Collateral - Single

2010

Kaycee Ng
t: (416) 948-8883
e: hello@kcng.ca
w: kcng.ca

Student: Kaycee Ng Instructor: Reg Beatty Program: York/Sheridan Joint Program in Design Illustrator: Kaycee Ng Booklet #2 Illustrations: John Tenniel Writer: Lewis Carroll

This tactile, visual experience challenges traditional book-storytelling. Extremely playful and whimsical, it stays true to feel of the original content. The reader relates to Alice’s story through the simulation of wonder and confusion. Inside, four booklets containing hidden spreads can be unfolded and pieced together to reveal a large poster. The reader can flip through the book or open it vertically, transforming it into a Jacob’s ladder which mimics Alice’s endless fall down the rabbit-hole.