Pump Barcode
Public Service/Charity - Single
2010
Karo Group
e: phil@karo.com
w: karo.com
Creative Direction: Phil Copithorne Art Direction: Scott Shymko Copywriting: Craig Reynolds Account Manager: Nicole Moe Illustration: Scott Shymko Ad Agency: Karo Group
UEnd: inspires North Americans to refocus a portion of their gift buying towards sustainable projects in the developing world – to help end extreme poverty. Because let’s face it, the world doesn’t need another crappy gift.