Year: 2016
Category: Public Service/Charity Photography - Series
Title: Cycling Canada - Hop On

Cycling Canada’s is a rallying cry to inspire Canadians to get involved with cycling. IWCa brought this simple message to life through a unique visual: bikes that seemed to ride themselves. The riderless bikes serve as an invitation and as a tool for our target to visualize participating in the six biking disciplines.


Innocean Worldwide Canada

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