Sprize

Advertising/Non-Traditional - Single

2010

Cossette West
e: cossettewest@cossette.com

Art Direction: Bart Batchelor, Rob Sweetman Copywriting: Bryan Collins Creative Direction: Bryan Collins, Rob Sweetman Producer: April Haffenden, Wendy Moriarty Account Supervisor: Bianca Knop Account Director: Nadine Wilson Ad Agency: Cossette West Client: Gap

In Vancouver, GAP was testing a revolutionary new loyalty program that gave customers automatic rebates if anything they purchased, goes on sale at a later date. To get the word out in a big way we turned a flagship store upside down. Overnight, we flipped mannequins, display tables, signage, installed mirrors that reflected an upside down image, had street teams walking on their hands and much more.