Offsetters - Bobwheeling

Advertising/Non-Traditional - Single

2010

Rethink Communications
t: (604) 685-8911
w: rethinkcanada.com

Ad Agency: Rethink Communications Client: Offsetters Creative Direction: Ian Grais, Chris Staples Art Direction: Nicolas Quintal, David De Haas Copywriting: Jason Perdue, Bob Simpson Print Producer: Jim Leith Broadcast Producer: Ann Rubenstein Editor: Chris Nielsen Account Manager: Jillian Yaehne

Just before the 2010 Winter Olympics we unleashed a fictitious demonstration sport on the streets of Vancouver. ‘Bobwheeling’ highlighted the potential impact of climate change on winter sports on behalf of Offsetters, the official carbon offset supplier of the Winter Games.