Commuter Glove
Advertising/Non-Traditional - Single
2010
Cossette
t: (416) 306-6728
e: angela.pagliaroli@cossette.com
w: cossette.com
Ad Agency: Cossette Client: Eye Weekly Creative Direction: Pete Breton, Dave Douglass Art Direction: Shawn James Copywriting: Sean Atkinson Media Agency Planner: Julia Sokolova
Eye Weekly wanted to remind commuters to take care during Flu Season. So, instead of distributing newspapers in regular clear plastic bags, we placed them in clear plastic “sanitary commuter gloves,” with this friendly reminder: “Flu Season is far from over. Practice safe commuting.” The result? People practiced safe commuting.