Subway Sleepers

Advertising/Non-Traditional - Single

2010

Cossette
t: (416) 306-6728
e: angela.pagliaroli@cossette.com
w: cossette.com

Ad Agency: Cossette Client: McDonald's Restaurants Canada Limited Chief Creative Officer: Dave Douglass, Pete Breton Creative Direction: Daniel Vendramin, David Daga, Matthew Litzinger Art Direction: Daniel Vendramin Copywriting: Arman Naji

To create awareness of McDonald’s two week free coffee promotion, we put posters up in subway cars during the morning rush hour. Along with the posters we planted people directly beneath the ads pretending to be fast asleep.