End the Lies

Annual Report - Single

2010

Design Army
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Creative Direction: Pum Lefebure Account Manager: Jake Lefebure Art Direction: Pum Lefebure Design: Sucha Becky Printing Company: Mosiac Inc. Design Studio: Design Army

The HRC AR09 theme "Ending the Lies" was a way to raise awareness with a very direct approach; using the words of those speaking out, for, and against the HRC. The report uses visual verbiage to convey the thoughts, issues, and other challenges facing the HRC. Direct quotes set as bold typographics convey the impact and importance of organization, while the non-typical color scheme give a little softness (and uniqueness) to the otherwise text heavy report.