The Art of Detail

Brochure/Catalogue - Single

2010

Up Inc
t: (416) 703-9142
e: csturm@upinc.ca
w: upinc.ca

Design Studio: Up Inc Creative Direction: Carey George Associate Creative Direction: Karen Oikonen Creative Direction: Sue McCluskey Writer: Lisa Devries Editor: Craig Konyu Production Design: Ben Harris Photography: Craig Samuel Printing Company: Flash Reproductions

The goal of this promotion was to elevate a small, family-run printing company—Flash Reproductions—out of the realm of commodity. The challenge was to differentiate their promise of “service” and showcase their printing capabilities—while appealing to the challenging market of the design community. Our solution was to bring the client’s claims to life through the words of satisfied customers and to design it like a photo essay, with intimate images of skilled craftspeople and detailed processes.

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