Econet Brand Vision Book

Brochure/Catalogue - Single

2010

Hornall Anderson
t: (206) 467-5800
e: info@hadw.com
w: hornallanderson.com

Account Director: Ricki Pasinelli Account Manager: Karen Angell Design Director: John Rousseau Design: Jin Kwon Production Manager: Peg Johnson Production Design: Cindy Chin, Julie Valdez Illustration: Ben Weeks Photography: JM Kim Copywriting: Britt Stromberg Design Studio: Hornall Anderson

Econet—an investment company in the field of health/wellness—sought a brand vision brochure to help investors and employees better understand their goals, while emphasizing their focus on identifying opportunity and promoting prosperity through natural, healthful products/services. For authenticity, we utilized engaging photography of employees of Econet’s companies, demonstrating the impact Econet has on everyday lives. A hand-drawn thread flows through the booklet, creating illustrations that reflect how Econet guides their companies along the way.