Yellowbird Project Logotype

Logo/Wordmark/Brand Identity - Single

2010

Dynamo
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Account Director: Frédérique Lefèvbre Creative Direction: Bob Beck Design Studio: Dynamo Design: Jenna Holcombe Illustration: Emy Storey Project Manager: Corey Pomkoski Typographer: Emy Storey, Jenna Holcombe

The Yellowbird logotype represents artistic creativity and independence from the mainstream, and is rendered in a handmade DIYapproach that describes this demographic's approach to life - a lifestyle one can believe is raw, creative and pure. His imperfectionsand irregularities are intentional and communicate this independence. The addition of the crown - a central brand element - suggeststhe stature that is ascribed to all who belong and contribute to this charitable kingdom.