Splitting Adam

CD, DVD, Sleeve Design - Single

2010

Rethink Communications
t: (604) 685-8911
w: rethinkcanada.com

Ad Agency: Rethink Communications Client: Splitting Adam Creative Direction: Ian Grais, Chris Staples Design: Jeff Harrison Print Producer: Lianne Seykora Studio Artist: Justin Renvoize Account Manager: Jen Newstead Photography: Clinton Hussey Photography Animation: Goldtooth Creative

CD packaging for the band “Splitting Adam”. The concept surrounds a fictitious character named Adam and his internal struggle with an audio triggered bipolar disorder. The cover splits Adam to reveal inside his head, a 3D animated hologram which morphs from a passive lamb into an aggressive ape. The CD and insert artwork documents Adam’s mental state along with vital stats and final prognosis. The photo of Adam was created using combination of all 5 band members photos. Each band member needed to be shot in rotation which was used as the basis to create the smooth animated sequence. The packaging dieline was developed custom for this project and the hologram manufactured in Russia.