Virtual Photography
Photo Illustration - Series
2012
Saddington Baynes
t: 02078333032
e: laurence.collings@saddingtonbaynes.com
w: saddingtonbaynes.com
Creative Production Studio: Saddington Baynes Ad Agency: Periscope Art Producer: Tina Long Client: Thrivent Financial
Two "virtual photographs" created to depict financial metaphors.Virtual photography is the ultimate in image production, giving creatives complete freedom to design and visualise without compromise. Here, both the models were created and evolved in 3D before being photographed within a virtual studio with unrestricted lighting and shading options.The photographed images were then retouched and colour graded to evoke a comfortable, trusting reaction amongst Thrivent’s audience.