Vincent/Trisha

PSA/Charity (any length) - Series

2010

DDB Canada/Toronto
t: (416) 925-9819
e: katherine.bowlby@ddbcanada.com
w: ddbcanada.com

Music/Sound: Chris Tait, Stephanie Pigott Audio House: Pirate Radio & Television Toronto Ad Agency: DDB Canada (Toronto) Client: Canadian Cancer Society Agency Producer: Marie Pierre Toure Art Direction: Todd Mackie Associate Creative Direction: Todd Mackie, Shane Ogilvie Copywriting: Shane Ogilvie Creative Direction: Andrew Simon Casting: Jigsaw Casting Account Executive: Rachel Selwood Account Director: Tina Rand

No actors were used in this campaign. Real people were asked to speak directly to cancer (as though it were a person) about the pain it had caused them and their families. What came out was a powerful and emotional account of how ordinary people faced one of mankind's greatest enemies.