Politics of Possibility

Annual Report Design - Single

2009

Design Army
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Creative Direction: Pum Lefebure Account Director: Jake Lefebure Design: Sucha Becky Design Studio: Design Army

The Human Rights Campaign was in full force for the election year with many high profile projects and endorsements, and the theme Politics of Possibility was a underlying message for a majority of them. One of the biggest challenges this year was to make the annual memorable, but not flashy and overly expensive looking. The oversize self-mailer format and light weight enviro-friendly papers helped drive the design, but by keeping a more typographic design we were able to create visual voice with out looking overly produced.