Arctic Sun

Over 30 seconds - Single

2010

BBDO
e: john.terry@bbdo.ca

Ad Agency: BBDO Toronto Client: Pepsi-QTG Canada Executive Creative Direction: Ian MacKellar Art Direction: John Terry Copywriting: Adam Bailey Account Director: Tim Welsh Agency Producer: Dena Thompson Production House: Radke Film Group/Film Group TV Executive Producer: Michael Haldane Director: Samir Mallal Cinematographer: Chris Mably Editing Company: Bijou Editor: Ross Birchall Colourist: Erik Whipe Compositor: James Cooper Audio House: Cherry Beach Sound Ltd Music/Sound: Patrick Watson The Great Escape Sound Design: Ross Birchall, Didier Tovel

Tropicana invited Canadians on a journey to Inuvik, Northwest Territories, one of the country’s northernmost towns during the coldest and darkest days of the winter.We created a giant artificial sun that emitted 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town. The residents live without a sunrise for weeks each winter. A team of Canadian filmmakers captured the monumental raising of the sun in Inuvik