Fake Road Check

PSA/Charity (any length) - Single

2010

Wasserman + Partners Advertising Inc.
e: info@wasserman-partners.com
w: wasserman-partners.com

Creative Direction: Liam Greenlaw Account Supervisor: Surina Sproul Account Director: Karen Nishi Art Direction: Terry Lin Agency Producer: Kylie Leathem, Claire Khan Director: Liam Greenlaw Post Production: Craven Studios Ad Agency: Wasserman + Partners

Using surveillance-style footage, we filmed fake police road checks at multiple locations and tagged them with local city names. We ran these videos on screens above male urinals in nightclub washrooms at the end of the night—the last place our target audience goes before heading to their cars. It was the ideal time and place to deliver our message: If you drink and drive, you will get caught.