Lancôme - Reveal Your Perceived Age

Consumer Products

2010

Cossette
t: 514-985-8306
e: michel.delauw@cossette.com / catherine.savard@cossette.com
w: 69.90.7.67/appliedartsinteractive2010/Lancome/genifique%2D1

Interactive Agency: Le monde de Cossette

Winning Website: 69.90.7.67/appliedartsinteractive2010/Lancome/genifique%2D1

Every woman wants to know how she looks through other people’s eyes. Genifique, Lancôme’s best selling anti-age serum, helped her find out through this online campaign. Women submitted their photos to be voted on by others. They could follow their progress through 7 days, and at the end get a final verdict on their perceived age. The website was supported by a banner and pre-roll campaign on selected beauty websites and a Facebook Connect initiative.