Efficient Films

Consumer Products

2010

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

Account Director: Somer Turnbull Account Planner: Andrew Carty Technical Director: Nery Orellana Interactive Producer: Trish Quenneville Copywriting: Rob Sturch, Daniel Bonder, Ed Malyon, Andrew Carty Art Direction: Sean Ohlemkamp Creative Direction: Geoffrey Roche Client: Audio Z Ad Agency: Lowe Roche

Winning Website: efficientfilms.ca

The Audi A3 TDI is one of the most efficient luxury cars in Canada. So we wanted to give everybody the opportunity to experience the joy of efficiency. We created a website where you could read and write more efficient versions of your favourite films. In fact, each entry had to be so efficient, it would fit in a mere 140 characters or less – perfect for sharing through Twitter and Facebook.