Year: 2010
Category: Consumer Products
Title: Tim Hortons - Roll Up The Rim

“Roll Up The Rim To Win” – it’s a Canadian institution. So how do you make it even better? Give players another chance to win with the “Shape Up to Roll Up” contest. Consumer “trained” their thumbs with an online game coached by Thumby, our hilarious mascot. Over 1 million entries were received, and over 50,000 sign-ups, giving thousands of Canadians a new way to Roll Up the Rim!

Voice: 416-977-6660
Website: www.theniceagency.com
Email: dhenderson@theniceagency.com

Executive Creative Direction: Kathy Kohn Creative Direction: Ryan Wolman Art Direction: Jason Kerr Design: Christian Steffan Flash Development: Patrick Bay Development: Sean MacDonald Copywriting: Elaine Colenbrander, Keith Prestwich Project Manager: Christina Ritza Account Manager: Melissa Turlej Strategy: Karen Russell Quality Assurance: Emily Wiens Ad Agency: henderson bas

Winning Website: yyzwork.com/VIII/timhortonsrollup/

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