W-020A.jpg

Super Sexy CPR website

Consumer Products

2010

Red Urban Canada
e: cyu@redurban.ca

Client: Fortnight Lingerie, Toronto Ad Agency: Red Urban Canada Art Direction: John Thai, Christina Yu Copywriter: Daniel Bonder Integrated Producer: David Isaac Programming: Blind Mice Media Art Direction: Christina Yu Creative Direction: Christina Yu Product: Fortnight Lingerie

In order to put the boutique lingerie label Fortnight on the map, we created a web film that not only aroused, but instructed. Without the aid of paid media or even seeding tactics, the video has already garnered over 8 million views, been tweeted about over 100,000 times, and was featured on the Huffington Post, the LA Times and CNBC. Best of all, Fortnight Lingerie's sales have skyrocketed since the video's launch.

Share