Metsdelacreme.com

Consumer Packaged Goods

2010

Nolin BBDO
t: 514-939-4100
e: info@nolinbbdo.com
w: nolinbbdo.com

Creative Direction: Cher Campbell Art Direction: Roman Lifshitz Interactive Producer: Patrick McConnell Web Strategy: Mathieu Duffar Director, Project Management: Lyne Clermont Web Developer: Manish Ramloll, Martin Trepanier Client: La Fédération des producteurs de lait du Québec Photography: Simon Duhamel Web video and photography - recipes: Agro-vision communications Inc. Ad Agency: Nolin BBDO

Winning Website: metsdelacreme.com

La Crème's site has had a makeover still encouraging everyone to discover new gastronomic experiences. With Québec chef's collaboration, every new recipe will be the fruit of professional cooks with a capital “C.” A special section, Nos recettes de chef, will be reserved for them on the site. And for another year, La Crème maximizes our chances of success in the kitchen, with an easily accessible video of each recipe in action.