Doritos Viralocity

Consumer Packaged Goods

2010

BBDO/Proximity Canada
t: 416-323 9162
e: info@proximity.ca
w: proximity.ca

Creative Direction: Ian MacKeller, John Gagné Copywriting: Jon Webber, Adam Bailey Art Direction: Andrew Hart, Jeffrey Da Silva Technical Director: Darrin Patey Flash Development: Jeff Vermeersch Project Manager: Karan Deepak Account Planner: Zachary Klein, Dino Demopoulos Account Manager: Paul Lin Account Director: Timothy Welsh Media Planning & Strategy : Dan Boem Digital Strategy Supervisor : Cesar Hervieux Public Relations : Angela Carmichael, Kim Saunders Production Company: CTV Productions, Brand Partnerships Ad Agency: Proximity Canada, BBDO Web Developer : Edentity Web Systems

Winning Website: doritosviralocity.ca

Doritos Viralocity asked consumers to name the flavour, make a video about it and make it go viral. From there our custom algorithm took over, tracking the progress and increasing digital footprint of each submission. Using in-house analytics and external data sets retrieved through public APIs, the algorithm applied the appropriate weighting and updated Viralocity scores nightly. The higher your score, the bigger your footprint, and the better your chance of winning up to $250,000.