Legendary Biru - Consumer Packaged Goods

Consumer Packaged Goods

2010

Dentsu Canada
t: 416-929-9700
e: jmccrory@dentsucanada.com

Client: Sleeman Breweries Ad Agency: Dentsu Canada Creative Direction: Glen Hunt, Les Soos Copywriting: Glen Hunt, Dhaval Bhatt Art Direction: Les Soos, David Glen Planner: Jeff McCrory Account Director: Tim Binkley Production Company: Tap Handles Inc.

The Legendary Biru campaign used iconic Japanese imagery to bring Sapporo’s brewing credentials to life in a completely unique and entertaining way. One of the most powerful aspects of the campaign was a new tap handle that mimicked a Samurai’s Katana. The attention to detail and use of high-quality materials created a piece that is unique and premium and as one consumer put it “come on, who doesn’t wish they were a Samurai?”