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Nike Canada Olympics

Integrated Campaign

2010

Organic, Inc.
e: to@organic.com
w: organic.com

Chief Creative Officer: Conor Brady Executive Creative Direction: Anthony Wolch Creative Direction: Elliott Smith Technical Architect: Jose Sandoval Flash Developer: Jason Thomas Social Media Strategist: Craig Ritchie Art Director: Ty Flanagan Account Director: Craig Schiele Chief Creative Officer: Conor Brady Executive Creative Direction: Anthony Wolch Creative Direction: Elliott Smith Technical Architect: Jose Sandoval Flash Developer: Jason Thomas Social Media Strategist: Craig Ritchie Art Director: Ty Flanagan Account Director: Craig Schiele Writer: Nelson Quintal Photography: Darryl Augustine Editor: Mark Rozeluk Interactive Agency: Organic, Inc.

Winning Website: undergroundaward.com/applied_arts_2010_win/nike_olympics/index.html

During the Winter Olympics, Nike hired Steve Dangle a young video blogger to bring an authentic on-the-street experience to hockey obsessed teens. The goal, to create a cohesive compelling message across media that didn't rely on a single platform or huge media budget. Dangle brought a passionate, authentic take to the Games—both online and offline. Nike supported him through multiple digital channels and ensured his voice became the cornerstone of the offline Olympic campaign.

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