Super Sexy abdominal
Online Video
2010
Red Urban Canada
e: cyu@redurban.ca
Ad Agency: Red Urban Canada Client: Fortnight Lingerie, Toronto Integrated Producer: David Isaac Production Company: Untitled Films Director: Curtis Wehrfritz Editing Company: Rooster Audio: Eggplant Creative Direction: Christina Yu Art Direction: Christina Yu Copywriting: Daniel Bonder Art Direction: Daniel Bonder Product: Fortnight Lingerie
In order to put the boutique lingerie label Fortnight on the map, we created a web film that not only aroused, but instructed. Without the aid of paid media or even seeding tactics, the video has already garnered over 8 million views, been tweeted about over 100,000 times, and was featured on the Huffington Post, the LA Times and CNBC. Best of all, Fortnight Lingerie's sales have skyrocketed since the video's launch.