Call Out

Weblog/Social Networking

2010

CP+B
t: 416-598-4944
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Executive Creative Direction: Aaron Starkman, Martin Beauvais Creative Direction: Michael Murray Project Manager: Jennifer Costello Planner: Chris Hayes Copywriting: Neil Blewett Art Direction: Spencer Black User Experience: Bo Zou Programming: Avinash Gopalakrishnan Quality Assurance: Wendy Lee Development: Chris Czegel Project Manager: Erin Wilbur Ad Agency: CP+B Canada

There are certain people on Facebook whose behaviour is ruining it for the rest of us. From people who make the duck face in every picture, to people who are addicted to Facebook games. It had to stop. So NYF created and uploaded posters that called out annoying Facebook behaviour. Then we asked people to tag their friends guilty of these types of behaviour in the posters, calling them out for all to see.