WWF Calligraphy series
Craft Calligraphy/Handlettering - Series
2016
john st.
t: 416-593-3729
e: reagan.johnston@johnst.com
w: johnst.com
john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Design Director: Mooren Bofill Designer: Andrew Passas Associate Creative Direction: Hannah Smit Copywriting: Jessica Schnurr, Simon Craig Art Direction: J.P. Gravina Account Director: Melissa Tobenstein
Canadians use about 3.7 times our share of the earth’s available resources each year, and wildlife populations worldwide have declined by 52% over the past 40 years. We Are All Wildlife is a new campaign from the World Wildlife Foundation designed to showcase the similarities between wildlife and humans. By highlighting the common ground we share with the animal kingdom viewers are able to immediately see how we all share this planet together.