Pet Hair Repellent "Dogs"

Poster Illustration - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg, Paul Giannetta, Sean Barlow Copywriting: Sean Barlow, Stephen Stahl Art Direction: Paul Giannetta, Mike Cook Print Producer: Anne Peck Art Buyer: Leila Courey Illustration: Jason Raish Group Account Director: David Moss Account Supervisor: Brenda Chung Account Executive: Victoria Douglas Ad Agency: Leo Burnett, Toronto Client: Procter & Gamble - Bounce

Bounce dryer sheets provide freshness, softness and static control. But, what few people know, they also help to repel all types of pet hair. The task was to create awareness for this very special benefit amongst the target that cares most – pet owners – with a unique, simple execution.